Looking for a new way to take your branding to the next level and stand out from the competition? Vinyl graphics offer unique, memorable solutions that can help you get the most from your advertising and signage. High-quality custom signage solutions using vinyl graphics are useful in many locations, helping revitalize your brand and keep it in the spotlight.


What Are Vinyl Graphics?


Young woman working on a digital printing machine with rolls of vinyl and a co-worker


Vinyl graphics are printed signs and decals made with vinyl materials, which are a type of ethylene-based plastic. These graphics often consist of a specific type of vinyl material called polyvinyl chloride (PVC), but they may also use other vinyl materials for various surfaces.

Vinyl’s versatility makes it ideal for use in many applications, with the ability to craft it into vinyl banners, magnetic vinyl, adhesive vinyl, or window graphics that cling to glass surfaces. As a result, vinyl graphics are great for use as business signage and more, allowing you to place your brand nearly anywhere with the right designs.


Benefits of Vinyl Graphics


There are multiple benefits to using vinyl graphics for a brand. Some of the specific advantages of this type of signage include:

  • Durability — Reliable vinyl graphics and signs are resistant to many conditions when applying them to surfaces properly. They can hold up in harsh weather and last for many years, with the added benefit of ultraviolet (UV) resistance.
  • Ease of Installation — Unlike other types of signage materials, it’s easy to set up and remove vinyl graphics. Vinyl materials are lightweight and highly portable, allowing you to easily place them wherever you need them and relocate them as needed. You can also place them on most substrates, including glass, wood, acrylic, and aluminum surfaces.
  • High-Quality Visuals — The right vinyl graphics solutions will allow you to print top-quality images using superior printers and inks to create graphics that showcase your brand in the best way. Colorful, appealing signage will go a long way in connecting with prospective customers.
  • Full Customizability — Depending on your brand’s specific needs, you can craft vinyl graphics of nearly any size, shape, and style to highlight your brand and offerings. Feel free to get creative with vinyl graphics as you aim to differentiate your brand from the competition.
  • Fast Production — Another advantage of using vinyl graphics is the ability to quickly produce the signage you need as soon as you need it. The right printing company will be able to easily and efficiently print your custom graphics with every project.


6 Ways to Use Vinyl Graphics for Branding and Signage


Want to use vinyl graphics for your brand? The following are some of the key ways you can show off your brand with these materials:


Window Signage


Apple has a plan" window signs showing Apple's commitment to its environmental progress


If you have a storefront and windows at your business, you can convert them into advertisements and signs with window graphics. Vinyl graphics can stick on glass, and you can use them in many ways to decorate your windows. Create small decals, large signs, or paneled graphics that completely transform your storefront and window space. They’re especially ideal in areas with high foot traffic as you can attract the attention of people passing by your location.


Wall Signage


modern cozy business room locker room vinyl signage


You can also use vinyl graphics on indoor walls. Use them for promoting your brand, or you may use them to help guide customers in your location, with signs that indicate specific areas or directions. Additionally, you can easily remove and replace them as needed.


Floor Graphics


Red warning stop direction sign for entering wrong way in store aisle


Use vinyl graphics on the floor to showcase your brand in certain areas, give directions to people navigating your store, or use them at expos and other types of events to help your area stand apart. These signs will also last for many years due to vinyl’s ability to prevent slipping and scuffing. You can also remove them easily from floors without causing any damage to the floor materials.




Another form of signage that can help with branding is a vinyl banner. You can use banners of all sizes to generally promote your brand in different areas, or you may use them to help launch new product offerings, promote events, and more. You can easily customize banners and put them up nearly anywhere, whether outdoors or indoors.


Vehicle Graphics


Van vinyl graphic design


If you want to convert your personal or company vehicles into advertisements for your business, you can do so using vinyl vehicle decals. Vinyl graphics stick to the metal surface of vehicles without causing any damage upon removing them. They’ll stay firmly on your vehicle and can hold up to all types of conditions, and you can use them to advertise your brand, offerings, events, contact details, and much more. You’re sure to attract plenty of attention from onlookers and other drivers with vinyl graphics on your vehicles.


Safety Signage and Graphics


In addition to branding and graphics for your business, you can also use vinyl graphics for safety purposes in your facilities. For example, you may use directional signage to point people in the right direction when navigating your business location. Other graphics might include important information or instructions on equipment and walls. In turn, they can serve to protect customers and employees, and they’ll complement the vinyl graphics you use for marketing your business.


Use High-Quality Vinyl Signage and Graphics for Your Business


Superior Resource team


With the help of superior vinyl graphics from the right large-format printing partner, you can take full advantage of these marketing materials to promote your brand in nearly any way imaginable. The right custom graphics and materials will help you get the most from your branding efforts, working to complement your other offline and online marketing.

If you want some of the best vinyl signage available, turn to the experts at Superior Resource Printing & Graphics. We offer some of the best custom solutions available to help you rise above competitors and hold people’s attention in any location. In addition, we offer a wide range of custom promotional products you can use for branding and more.

To learn more about our offerings and capabilities, contact us today and connect with a member of our team.

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