As a business owner, you work hard to ensure the appearance of your products and advertisements are attractive and eye-catching. However, you may not be doing everything you can to entice people to consider your brand. Images, logos, and even your company name can spark interest from potential customers. Printed labels can contain any or all of these details and can be used practically anywhere.
5 Ways to Increase Brand Visibility with Printed Labels
Convenient and easy to use, printed labels provide various ways to increase your marketability. Here are 5 ways you can use printed labels to increase brand visibility and market your business.
Add Labels to Shipping Materials
Whether your business is large or small, you likely ship products or have considered the potential. Generic shipping labels printed from your personal or office printer look professional enough, but they’re hardly interesting. However, if you have personalized shipping labels or even add an additional label, your packages are more likely to be remembered. Simply adding a label to each envelope and box you send, alerts various consumers to the existence of your brand. In a sea of plain packages, your colorful labels will make your package memorable throughout the shipping chain and when it reaches your customer.
Make Your Labels Mobile
Your labels are a reminder of your brand and your products or services. However, they don’t always have to be applied to the product itself. Window adhesives are easily applied and removed, making them a great form of advertising. A variety of materials are available for printed labels making some waterproof which is a great option for car windows. Some labels and stickers even have the ability to cling without the use of adhesive.
Enhance your Packaging
Whether your products are on the shelf of a brick and mortar store or your customers receive them in the mail, your packaging matters. In fact, 64% of shoppers will buy a product because of packaging alone. Your labels make your package stand out in a world crowded with products and advertisements. In a store, your quality label makes your product stand out, provides additional information about your product, and creates brand recognition. When your products ship directly to your customer, a label adds professionalism, makes your brand memorable, and provides a chance for you to offer discounts to returning shoppers.
Increase Sales with Promotions
Labels aren’t simply for looks. They relay information to your potential customers and give you additional space for promotional offers. Whether you have a discount printed directly on the product label or have labels designed to announce promotions, they’re sure to get the attention of bargain hunters at home and in stores. Consider these ways to use labels for promotions.
- Add an offer on the product label for 10% off when the customer purchases two or more.
- Slap a promotional label on your product announcing a future sale.
- Secure packing material with a percentage off the next purchase for customers who purchase online.
- Adhere bright sales labels to products discounted in stores.
Provide Vital Information
Labels provide consumers with important information like restrictions and nutrition facts. There are laws surrounding the necessary warnings, expiration dates, and nutrition information customers need to know. However, that doesn’t mean you have to restrict the information on your labels.
Packaging doesn’t always leave a vast amount of room for details. A sentence that describes the purpose of a product can show consumers exactly why they need it. The more consumers can learn about your product, the more likely they are to make a purchase. If you can add a short statement about why your product stands apart from the competition, customers are likely to take notice.
3 Tips to Design your Labels
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Having a great company name and an attractive logo is a good way to start branding your business. However, they’re not the only things you need to create a great label. Your label needs to make your brand stand out among thousands of similar products and services. While this task may seem difficult, it’s definitely not impossible. Here are three tips to make your labels stand out in the crowd.
1. Determine your Target Audience
You can’t please everyone all the time, and you’ll lose customers if you try. Instead, target the consumers who are most likely to use your products and design a label to attract their attention. You should know the age, gender, tastes, values, and location of your ideal customers when you create a label design. These facts will help you determine colors, font style, and the information you’ll include on your product labels.
2. Check Out the Competition
Every business has competition and it’s important to be aware of your competitors’ successes and failures. In a busy store, consumers make purchasing decisions in seconds. Will your product label stand out on the shelf next to your competitor’s? If not, you have work to do.
Busy customers appreciate quality, clarity, and honesty. Choose quality materials to avoid cheap looking labels that peel away from packaging. Use a clean attractive style to grab the attention of passing shoppers. Provide concise facts about your product that will help consumers quickly make an informed decision.
3. Seek Professional Help
Labels are designed to grab the attention of customers. A well-designed label can make all the difference in making your brand memorable. Your label designer can offer advice about everything from size and style to the amount of information you need for your labels. An eye-catching label with compelling content can result in first-time buyers and a memorable logo will make your product easy to find again.
Labels provide a powerful and affordable way to make your brand stand out in today‘s crowded marketplace. Using the right style and materials can provide your customers with a memorable impression they want to return to. To learn more about quality printed labels, and other top quality promotional products, get in touch with Superior Resource Printing and Graphics today. Our professional team is happy to discuss your unique brand and answer all of your questions.
