As you develop your company’s marketing strategy, there are many pieces of marketing collateral you can use to connect with audiences. However, with so many types of collateral available, it’s often challenging to determine what’s worth implementing for your current campaign.
To help you select the right marketing collateral to succeed with your business, the following are some examples of valuable materials you can use to supercharge your marketing efforts.
Corporate Brochures
Brochures are light print materials that can concisely present information about your company and offerings. Depending on the nature of your branding and marketing campaign, you can use many types of brochure designs ranging from minimalist to flashy high-gloss presentations. Brochures can consist of a few pages or comprise a small booklet that’s rich with information.
Typically, it’s best to make your brochures easy to scan when reading through them. Include brief bulleted lists and descriptions that make it easy to digest all the information you include.
Product Catalogs
If you have an extensive inventory of products, a product catalog can give people a tangible way to explore them. Highlight your best-sellers and new products and allow people to check out your entire list of offerings. This marketing collateral can go a long way in supplementing your online store and providing people with a memorable way to learn about your products.
People can also use product catalogs in different ways. For example, your sales teams can use product catalogs to help convey information about specific items when speaking to prospective customers. Meanwhile, decision-makers considering making a purchase can use them to compare your different offerings and make a more informed buying decision.
Product Packaging
The packaging you use on your products should accurately represent your brand and stick out in people’s minds. With logos, graphics, color schemes, and other design elements that help you stand out, your packaging can ensure your brand doesn’t blend in with all the others.
Corporate Magazines
You may also want to use corporate magazines to promote your brand in different ways. Typically, businesses use corporate magazines to either supplement other content marketing efforts or provide additional information about their brand and offerings. In other words, you can use them to provide helpful information in the form of articles or to function as promotional materials, supplementing your brochures and catalogs.
Often, a corporate magazine could provide detailed information via articles covering various key topics in your industry. For example, interest group AARP has one of the most successful corporate magazines discussing issues that affect the company’s audience, which consists of older individuals seeking information about health and wellness and more.
You can maintain a digital magazine along with a print magazine that offers a more tangible experience for your audiences.
Business Cards
Another type of marketing collateral worth implementing is a business card design. These cards remain relevant and help you easily share contact details with a unique design. These cards can feature everything from the names and roles of employees to addresses, contact details, and logos. The more creative you get with your business cards, the less likely they are to wind up simply lost in someone’s wallet or purse.
Flyers
If you run a local business and want to market it using a convenient piece of marketing collateral, flyers are a great option. For instance, restaurants and retailers can develop flyers that advertise the business’s hours, deals, and other information to attract visitors. They can also feature appealing and unique designs and imagery that get people’s attention when posted. You can even get more out of your flyers by making them a more involved component in a marketing campaign—you might encourage customers to bring the flyer with them to your business to get a discount, for example.
Direct Mail
If you’re looking for a great way to differentiate your brand, direct mail remains one of the most effective marketing tools available. While many people don’t like to wind up with piles of mail at home, you can ensure your mail pieces don’t annoy recipients with the right targeting efforts. Hyper-targeted direct mail campaigns can get your brand into the hands of people who are actually interested in your company, products, and services. Colorful and original direct mail piece designs can also attract people’s attention and prevent you from getting lost in a pile of junk mail.
There are many types of direct mail materials you can send, including:
- Postcards that provide details about your offerings
- Personalized lead letters for more professional mail pieces
- Product catalogs that showcase your best and most enticing offerings
You can also connect your direct mail materials with online efforts. As an example, you might send a postcard to recipients in the mail that feature a QR code. Recipients can then scan this QR code with their mobile devices, which would prompt them to click on a corresponding link to a designated landing page. You can then track the number of people who visit this page to measure the effectiveness of your direct mail campaign.
One-Pagers
Similar to flyers, you can develop one-pagers that summarize your company and offerings on a single page. These one-pagers or sell sheets could include testimonials from customers and condensed information in a colorful, appealing presentation. You can also make your one-pagers downloadable and printable in a shareable .PDF format.
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These and other marketing collateral can help gear your company for success in the long term, but you must have high-quality print materials to leave a significant and lasting impression. If you want to get the most from your marketing collateral with top-quality printed brochures, business cards, flyers, and more, Superior Resource Printing & Graphics is here for you. We also offer other services such as large format printing to help you effectively promote your brand.
We offer a wide selection of print services to help you design the perfect marketing campaign. Regardless of the specific materials you need, we’ll work with you to meet your requirements and provide you with custom solutions that empower your marketing efforts. Contact us today to learn more about what we can do for your brand.
