Post-Covid work environment will be slightly different from what we’ve been used to. Now more than ever, there’s a significant need for businesses and organizations to embrace scalable solutions that can help them get back on their feet quickly.

And one of the divisions that could benefit from this is printing. Printing is not only essential for business continuity, but also helps companies maintain brand identity and customer loyalty. But that doesn’t mean you should channel a vast chunk of your budget to your printing needs.

For instance, if you have a print project lined up, it makes no sense to purchase all the expensive equipment upfront. Instead, you want to consider partnering with a reputable printing company, allowing you to scale as needed. You won’t have to worry about buying new printers or investing in high-end hardware when your workload decreases.

But how do you ensure you’re getting the best deal possible, and what’s there for you to gain? This article answers these questions and helps you understand why print is more relevant than ever now. So let’s get started!


What You Should Know Before Signing Any Contracts with a Printing Company

The section below outlines some of the most important things you need to know before signing any contracts.


1. Understand Your Print Needs


two women standing by plotter machine in printing shop


Before jumping into any contract, make sure you understand precisely what you need. If you don’t know how many pages you’ll be producing, you may end up paying too much for the services provided.


2. Consider the Print Methodology


Large offset printing press or magazine running a long roll off paper in production line of industrial printer machine


When choosing a printer, you’ll want to select a method that works well for your organization. For example, if you produce large documents, you might opt for offset printing. However, if you want to save money, you might choose digital printing instead.


3. Select a Printer With Experience


workers looking at colors and printed pages


When selecting a printer, look for someone who has experience working with similar industries. For instance, if you own a restaurant, you probably wouldn’t want to hire a printer without having worked with restaurants in the past.


4. Choose a Reputable Partner


male worker standing near the operating desk of the printing manufacturing


If you’re looking for a reliable partner, you should never settle for anything less than the highest quality. And since you’re going to be spending a lot of time together, you want to find someone you trust.


5. Ask About Pricing


two people talking while standing in printing shop


As mentioned above, pricing can vary greatly depending on the job you’re ordering. In addition, different types of printing require different levels of expertise. Therefore, you should always ask about pricing before signing any contracts. And if you’re not happy with the price, you should be able to negotiate down.


Benefits of Working with a Printing Partner


Light Bulbs with Cooperation Concept


Let’s now take a closer look at some benefits of working with a printing partner.


  • Scalable Solutions


When working with a printing partner, you’ll likely receive a quote based on your specific requirements. That means you don’t have to worry about overpaying or underpaying. Plus, you can always ask your printer to adjust accordingly without incurring extra costs when your workload increases or decreases.


  • Quality Control


Since you’ll be working closely with your partner, you won’t have to worry about quality control. Instead, you’ll be able to focus on other aspects of your business.


  • Time Savings


Working with a printing partner is often faster than doing things yourself. You’ll no longer have to wait for supplies to arrive, print, and ship. Instead, you can simply order everything online and have it delivered directly to your door.


  • Customized Solutions


Working with a printing partner allows you to customize solutions to meet your needs. If you need something unique, you can request it trouble-free.


  • Save Money


One of the most significant advantages of outsourcing your printing needs is that you can save money. Since you aren’t purchasing everything yourself, you’ll be able to cut back on overhead expenses.


Why Print is Relevant Now More Than Ever?


As offices and businesses reopen, many companies turn to print to help re-establish their presence and announce their products and services. For instance, it’s not uncommon to notice a banner printing in NYC with a local business promoting its products. Or maybe you saw a company using postcards to advertise its new product line.

But why is it more relevant in the post-Covid era than ever before? Let’s find out!




Branding has never been more vital than it is right now. As we all know, COVID-19 has impacted everyone differently. Some people have had to work from home, while others have had to close up shop entirely. But even those who haven’t experienced this firsthand still feel the effects of the pandemic.


branding world global marketing identity individuality concept


That’s why branding has become such an integral part of business strategy. It helps customers understand what your brand stands for and gives them a sense of belonging.


Marketing Materials


If you’ve noticed anything lately, most businesses are posting updates on social media platforms like Facebook and Twitter. However, these posts are usually accompanied by images and videos. So, how do you get your message across? By creating marketing materials that will catch consumers’ attention.

And since they’re already used to seeing your logo and brand, they’re more likely to pay attention to your content.


Customer Service


In times of crisis, customer service is one of the first things to go. And if you want to keep your customers happy, you need to ensure they know where they stand.


Customer service 24 hours 7 days a week with blurred city abstract lights background


So if you’re looking for ways to improve your customer service, consider partnering with a printing provider. They can provide you with the latest technology and ensure that your customers are satisfied.




When working remotely, you might think that productivity is at a low point. After all, there’s nothing to distract you from getting work done.

However, you can increase your productivity when working with a printing partner. Why? Because you don’t have to worry about wasting time searching for supplies or shipping orders. You also won’t have to deal with any issues during production.




Another thing that makes outsourcing printing so beneficial is that you can customize your solution to fit your specific needs.

For example, if you want to create custom packaging for your products, you should look into a package design expert. That way, you can design something unique and creative without having to spend hours trying to figure out how to do it yourself.


Superior Resource is Your No.1 Rated Printing Partner in New York City!


Superior Resource team


We’re here to help you through every step of the process. From start to finish, our team will be available to answer any questions you might have. We can also assist you with logo design, business cards, digital brochures, flyers, catalogs, labels, package designs, posters, etc.

Our goal is simple – to exceed your expectations while providing quality products and superior customer service. Contact us today to learn more about how we can help you reach your goals.

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