Promotional products are powerful and one of the most effective forms of marketing! According to a 1338 Tryon report, over 80% of consumers are more inclined to trust and do business with brands that offer promotional products.

When done right, promotional products can increase brand awareness by complementing other forms of marketing like TV. Overall, they impact your target customers and can increase your business bottom line. 

You’re missing out if you’re yet to implement promotional products in your marketing strategy. While getting started can be daunting, we got your back. We’ve put together this guide to show you why promotional products are essential for your marketing strategy.


What are Promotional Products?


First things first! What are promotional products?

Simply put, promotional products are free branded giveaways. They have the brand logo, tag line, or motto and are used for marketing purposes to build brand awareness. Usually, brands give their customers, clients, and employees promotional items at trade fairs and other organized events.


The Most Popular Promotional Items


Gift Items business corporate identity, Vector abstract Color promotional souvenirs design with origami elements for diagonal lines. link digital technology company Stationery set


Below are the most popular promotional items you can use to display your brand!

  • Tote bags.
  • Bluetooth speakers.
  • Power banks.
  • Earbuds.
  • T-shirts.
  • Pens.
  • Drinkware
  • Backpacks.
  • Hoodies.
  • Headgear/Caps
  • Jackets.

A customized promotional jacket receives over 6,000 impressions during its active use. So, it’ll be seen by many potential customers and not just those who received it. If you’re looking for an effective promotional item, it would be great if you considered a jacket.


Why Promotional Products are Essential for Your Marketing


Promotional products are a powerful marketing tool you can leverage other than TV, radio, or social media. Below is why this marketing approach is worth your time and why you should consider it!


1. Increase Brand Awareness


Promotional products increase brand awareness and evoke instant brand recognition. This way, potential customers can quickly identify the brand, the products, or the services you offer. They only need to see your brand’s logo, and you’re all set.


Marketer draw growing graph with text showing brand visibility improvement concept


The 1338 Tryon study reveals that nine out of ten (90%) people remember the companies whose promotional items they have received. According to this report, the triggers can be either the company name or the logo.

Also, at least 67% of consumers research the brand names on these promotional items on the internet. This is a great way to increase eyeballs on your brand and create more awareness. 

Lastly, if you attend trade shows and exhibitions, you’ll love this. According to the 1338 Tryson research, trade fair visitors are 50% more inclined to stop at exhibits that give away free items

While free giveaways may seem like a small gesture, they go a long way in marketing. Catchy promotional items trigger consumers’ memories. They’ll always think of you each time they see your brand name or logo.


2. Increase Sales and Revenue


At least 50% of the promotional item recipients engage in further business with the advertiser. This is according to Promotional Products Association International (PPAI). This is one way promotional products increase sales and revenue for brands.


Sales Increase Drawn on White Brickwall


Also, you get more impressions as more potential customers interact with your brand name or logo in promotional items. One thing that makes them come back is the amazing designs, which is why it’s crucial to work with professional designers.

These designs trigger curiosity, and the next thing is that they start looking you up on the internet. This can be information about the brand, your services, products, pricing, and special offers. Eventually, they turn into paying customers after falling in love with the brand.


3. Help Create an Impression on Customers


Freebies are irresistible and can generate sales by 2000%. This is according to the Atlantic report. Promotional items create an impression on customers, triggering the desire to do business with you.


Make a good first customer impression


According to a MarketingSherpa report, 76.3% of exhibition attendees admit a favorable attitude towards brands that give promotional products.

First impression matters, and you want to ensure you make one with potential customers. This explains why most recipients are more inclined to promote a brand after receiving promotional products.


4. Widens Marketing Scope and Exposure


This is one of the smartest ways to broaden your market scope to market your products and services. Thinking about it, many people will interact with the brand other than the initial promotional items recipients.


Business partners confirming deal with handshake after successful negotiation meeting.


For example, from a single branded promotional jacket, your brand gets over 6,000 eyeballs. How dope is that? Also, according to the MarketingSherpa report, 55% of people keep their promotional products for more than 12 months. This is equivalent to more exposure for your products and services every time they use your promotional items.


5. Less Costly to Produce


Promotional products are cost-effective and less costly to produce. According to a Printing Impressions report, it costs an average of $1 to produce promotional products. Also, the cost per impression is only 3 cents, which is significantly lower than other forms of advertising.


Business hand drawing graphs profit growth vs cost-effective strategy concept


Thanks to the low cost of production, you can save more money and use it elsewhere in your business. This could be in stocking up or paying business bills.


6. Takes the Place of a Business Card


Business cards are an essential marketing tool with twofold benefits–contact sharing and creating brand awareness. The good news is that branded promotional items can also serve the same purpose.


Business people holding a promotional coffee mug during a meeting


The best part is that promotional products have a broad reach, unlike business cards. So, they can expose your company and your products and services to large groups of people.


7. Gives a Competitive Edge and Authority


You need a differentiator to break through the ice of business, especially if your industry is competitive. One sure way to attain a competitive edge in your industry is through promotional products.


two business people Hitting different business target or goal


This strategy helps establish authority and gives you an edge over your competitors, especially if none is into promotional products marketing.


Wrapping Up


When done right, the promotional product marketing strategy yields a remarkable return on investment. If you’re yet to give it a try, you’re missing out!

But, getting started can also be a hassle, especially when you don’t have a design team. You don’t have to worry about it because this is where Superior Resource Printing & Graphics comes to the rescue.


Superior Resource team


Our clients are extremely important to us at Super Resource.

Let us tell you a little about one of our clients. At the start of the fall and winter seasons, we sent dozen of incredibly cool, high-quality “hot chocolate” mugs with their brand printed on them and Starbucks hot chocolate to one of their hedge fund clients.

Interestingly, several months later, the same person called us upset because her mug had been broken in the workplace kitchen and inquired if there were any more available.

We sent her another dozen mugs right away with our logo imprinted on them. This happened five years ago. And we’re still working with this client!

In most situations, Superior gives free samples upon request for quality assurance, and we always provide virtual proofs in PDF format prior to production, which normally takes less than 24 hours from receipt of orders.

This is just one of our client success stories. We’d love to hear how we can help you promote your business to your clients.

Promotional products are highly seasonal. As we enter the spring and summer seasons, think about umbrellas, sunscreens, beach towels, affordable sunglasses, and many other fun and creative items. All of these products can be used to promote your business and attract new customers. 

Promotional gifts and products are a great way to connect with your customers and show them that you care about their needs and that you’re always thinking about ways to improve their experience with your business. By giving them promotional products that they’ll be able to use, you’re sure to make a lasting impression.

If you’d love some cool promotional products for your next trade show, be sure to contact us for assistance!

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